Shared Values, Shared Vision

Both Myer and The Pyjama Foundation share the same belief that every child deserves the opportunity to reach their full potential, despite their fragile start.  

For Lucy Hobson, Community Relations Advisor at Myer Community Fund, this shared focus on education, empowerment and community impact is central to the partnership and underpins the work of the Myer Community Fund. 

“At the heart of both organisations is a belief that every child deserves the opportunity to reach their full potential, regardless of their circumstances,”
Lucy Hobson
Community Relations Advisor 

Working closely and collaboratively together, the Myer Community Fund and The Pyjama Foundation had a shared goal to empower our community’s most disadvantaged children to help change their life trajectory. One of the highlights for Lucy and the Myer Community Fund has been seeing the partnership grow and evolve over time.   

“What began as a local charity partnership has scaled into a national collaboration, complete with dedicated PJF X MYER merchandise, a register round up campaign, and The Pyjama Foundation being named a major beneficiary of the Precious Metal Gala.  This growth reflects the strength of the partnership and the shared commitment to expanding impact,” 
Lucy Hobson
Community Relations Advisor 

Making National Pyjama Day Magical

Each year, the strength of our partnership truly shines during our flagship fundraising campaign, National Pyjama Day. This is when communities across the nation don their comfiest PJs to support foster kids with big dreams.  

Across MYER stores, team members and customers embrace the campaign with genuine enthusiasm. On the cosiest day of the year, you’ll find MYER’s’s team members dressing in pyjamas, hosting in-store activations, and sparking conversations that raise both vital funds and awareness. 

For Lucy, it’s undeniable that it’s a campaign that resonates deeply and inspires meaningful participation across MYER’s stores and communities. 

“What truly stands out is the genuine enthusiasm and collective spirit shown by both our team members and customers. National Pyjama Day provides a fun, engaging way to bring the campaign to life, all while raising vital funds and awareness for an incredibly important cause.” 
Lucy Hobson
Community Relations Advisor 

The energy in stores, the generosity at registers, and the willingness of customers to get involved demonstrates the power of community coming together for a shared cause. 

Each year, the strength of our partnership truly shines during our flagship fundraising campaign, National Pyjama Day. This is when communities across the nation don their comfiest PJs to support foster kids with big dreams.  

Something Precious

“At Myer Community Fund, we know purposefully aligned charity partnerships have the power to drive meaningful change. The success of the Precious Metal Gala demonstrates the power of collective action, and we are proud to stand alongside The Pyjama Foundation in helping create brighter futures for vulnerable young Australians”
Tony Sutton
Chair, Myer Community Fund and Chief Operating Officer, MYER

Last year, The Pyjama Foundation was honoured to be named as the major beneficiary of the Myer Community Fund’s Precious Metal Gala. Lucy emphasises how partnerships like the Precious Metal Gala play a critical role in amplifying impact. 

“[These types of partnerships] bring together corporate partners and community supporters in a powerful, collective effort – generating not only vital funding, but also awareness, advocacy and long-term support. These collaborations help ensure organisations like The Pyjama Foundation can continue to scale their programs and change lives.” 
Lucy Hobson
Community Relations Advisor 

For The Pyjama Foundation and our CEO, Bronwyn Sheehan, the Gala was not only an opportunity to raise critical funds for children in care, but also a powerful reminder of what is possible when corporate partners and community organisations stand side by side. 

“We are so grateful for the incredible support from the Myer Precious Metal Gala. With Myer’s generosity and the community’s support, we can continue to change the life trajectory of thousands of vulnerable young people across Australia.” 
Bronwyn Sheehan
Founder and CEO, The Pyjama Foundation 

With Gratitude This Thankathon

We are incredibly grateful for the Myer Community Fund and the unwavering commitment shown by MYER team members, customers, brand partners and supporters across the country.

Together, this partnership is helping create brighter futures for children and young people living in care — and we are so thankful to continue this journey side by side.

For Lucy and the Myer Community Fund, this partnership has grown into something that shines bright.  

“We’re incredibly proud to stand alongside The Pyjama Foundation and deeply grateful for the dedicated team we work with – particularly the phenomenal leadership of Bronwyn Sheehan and the wider Pyjama Foundation community.  

We also thank our MYER team members, generous customers and valued brand partners and guests of the Precious Metal Gala, whose support makes this partnership possible. Together, we’re helping create brighter futures for children and young people, and we look forward to continuing this important work.”
 Lucy Hobson
Community Relations Advisor