We're so excited to announce our brand-new National Pyjama Day logo. National Pyjama Day is not only our biggest fundraising event of the year but it’s also the comfiest! Whether you're getting cosy at work, school, childcare, or having a party with friends, it's the perfect opportunity to wear your favourite pair of PJs and make a big impact. By participating, you help raise awareness and funds to support foster children.
National Pyjama Day is all about having fun and making a difference, so we are thrilled to launch a new logo that we think reflects that perfectly!
Why did we choose to change?
The idea to refresh the National Pyjama Day logo had been on our mind for over three years. While our original logo served us well, we felt that it no longer fully captured the essence of our campaign.
National Pyjama Day is all about warmth, cosiness playfulness and most importantly, FUN! And we wanted our logo to reflect that. As we continue to grow and reach new people, regions, schools and businesses, a more vibrant and engaging logo will create a deeper emotional connection with our cause and help these broad audiences recognise us and what we do.
Inspirations behind the logo
A key focus during the redesign process was making sure that the logo unmistakably conveyed pyjamas. After all, they are at the heart of our campaign! We explored a range of campaign logos and drew inspiration from designs that felt bold, playful, and inviting. It was really important to us that the logo not only felt fun and fresh but also represented the core of what National Pyjama Day stands for. Our logo designer truly understood the brief and brought it to life in a way that exceeded our expectations.
To our incredible supporters...
We’re so excited to share this next chapter with you and hope you love the new logo as much as we do! To anyone hearing about National Pyjama Day for the first time – welcome! This campaign is all about getting cosy for a cause, raising vital funds to support children in foster care to reach their full potential. Whether you’re slipping on your favourite flannel set or hosting a PJ-themed fundraiser, your involvement helps make big dreams possible for kids who really need it!
Get involved in National Pyjama Day!
Sharing the new logo for National Pyjama Day is a great opportunity for you to also register to host your own PJ day! This fresh design symbolises our commitment to supporting children in care and raising awareness about their needs. We hope it inspires you to join us in making a difference, see how below!
Step 1: Sign Up
Sign up for National Pyjama Day and choose the day you would like to host. You will receive a FREE Pyjama Day host kit filled with everything you need to plan, promote, and organise your event!
Step 2: Create a Fundraising Page
Through the link you will receive upon registration, add your profile picture, set a fundraising goal, and create your personalised fundraising page.
Step 3: Promote
Share your fundraising efforts on social media, email, shout it from the rooftops (whatever you like!) and encourage your community to mark the date on their calendar.
Step 4: Prepare
Download our free online resources from our website to help you prepare for the event! You could make the day extra fun by hosting a bake sale, games day or whatever you like.
Step 5: Host your Pyjama Day!
When your comfiest day arrives, enjoy your Pyjama Day with your friends, family, colleagues and/or students. Don’t forget to share photos and videos on social media (and tag us @thepyjamafoundation) and promote your fundraising page!
Thank you for your support and enthusiasm. Together, we can create a brighter future for children in out-of-home care. Let's make this National Pyjama Day the best one yet!
