Our Branding Kit
Welcome to The Pyjama Foundation's Branding Kit, a one-stop-shop where you can access key collateral and assets.
How we want to be presented
We LOVE collaborating and partnering with other brands and businesses and we're so excited that you want to use our brand kit to create some magical collateral!
If you can't find what you're looking for, or want approval from our end, please contact our Brand Marketing and Campaigns Manager Carina via Carina@thepyjamafoundation.com
Our Logos
The Pyjama Foundation's main logo is landscape, with blue and black writing.
Where a coloured background is used, the logo can be used with alternating white writing for legibility.
Where other company logos are presented vertically, our logo can also be used in our 'stacked' version.
Our Graphics and decorative devices
In The Pyjama Foundation’s branding, we have a range of playful decorative devices and illustrations.
These fun elements add personality into our marketing material and/or spaces, fostering warmth and approachability.
These decorative devices are encouraged to be used online/web, on social media tiles and on marketing materials.
Fonts
We have two main fonts, Chelsea Market and Futura.
Chelsea Market is used primarily for titles, headings, quotes and anything that needs emphasis!
Futura is our body font, used for all paragraphs and large bodies of text.
Photographs
A selection of our photos used for marketing purposes.
